In 2020, during the height of the Covid-19 pandemic, Agua Plus, a premium alkaline water brand, approached us to create a 3D animation featuring their innovative "All Scratch!" label technology. This technology allows users to personalize the label on their bottle by scratching into the branded area, reducing the risk of misplacing the bottle or mistaking it for someone else's, a critical feature during the pandemic.
After gathering reference and learning more about the product, we were ready to get to work creating an animation that would help highlight the technology and it's specific features: custom branding and resistant to condensation, water, ice, sunlight, heat, and friction.
Our 3D artists created a photo-realistic model of the bottle using photographic references and label artwork. We also sourced water splash reference footage to guide the animation.
We knew that given the features of the product, visualizing the bottle being submerged into water was going to be the key aspect we had to get right.
The animation process began with visualizing the interaction of the bottle with water. To achieve the look, first the "falling" bottle was animated to lock in the timing, speed, and overall composition. This included:
The lighting and rendering process was meticulously executed to match the provided reference imagery, ensuring the final animation was as lifelike as possible.
These static images represent some actual frames from the final animation.
The final animation effectively showcased the unique features of the Agua Plus bottle, emphasizing its durability against elements like water, ice, and friction. The lifelike visuals captured the attention of potential customers, enhancing product appeal and supporting marketing efforts.
Partnering with a specialized 3D animation company like Go3DViz ensures your products are presented with the highest visual quality and realism. Our expertise in creating compelling animations helps businesses like Agua Plus stand out in the market.
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