GoTrax, an emerging e-scooter brand, reached out to us to enhance their existing product photography through advanced 3D rendering. The objective was to produce a series of product carousel and banner images for their GMax Ultra Electric Scooter, to be used on their website and other marketing materials.
GoTrax's engineering team provided 3D CAD files for the scooter, which our team optimized. While these files sufficed for most hard surface components, custom 3D modeling was required for soft surfaces such as tires, handlebar grips, and the locking cable. We also modeled a stylized version of the motor, which was not part of the CAD file.
We applied photorealistic textures and materials to the 3D model togive it a proper paint job, or in 3D terminology - shading.
Photographic reference and physical product samples helped aid this process to ensure we captured every detail as accurately as possible.Camera Setup and Lighting
Cameras and lighting rigs were set up for each shot, ranging from standard eCommerce images to close-ups and break-apart renders, leveraging the full potential of 3D rendering to showcase the scooter’s features beyond what traditional photography can achieve.
GoTrax was highly satisfied with the quality and detail of the renders, which enhanced their marketing visuals and product presentation. We had a blast creating them and look forward to many more projects down the road!
Partnering with Go3DViz means accessing top-tier 3D rendering expertise. Our team delivers high-quality, realistic product visuals that significantly enhance your marketing efforts and attract more customers.
Enhance Your Product Imagery with 3D Rendering
Contact us today to see how our specialized 3D rendering services can transform your product presentations and boost your marketing success.