Sapporo Canada
The Task
We were contacted by the Managing Director of Aardvark Design Solutions, Inc., a creative agency based in Ontario, who asked if we could help produce photo-realistic 3D renderings of beverages for their client. Sapporo Canada needed premium photorealistic 3D renderings for their new beer cans and bottle designs. The objective was to produce high-quality visuals for four beverage SKUs, both with and without condensation, to enhance their marketing materials.
To help aid the production, we were provided with 2D die-line artwork files along with shape, style, and camera angle references.
The Process
Our work began with the 650ml beer can. This design was the most complex of the three cans due to it's custom-faceted edge profile, and we knew that once we nailed this one down, the other cans, and eventually the bottle, would build off of what we established here.
Modeling and Initial Renderings
We created a 3D model of the can based on the dimensions and reference material and provided the client with some initial preview "clay-style" renderings for structure and camera angle approval. After a few tweaks, we turned our attention to texturing and material setup.
Texturing and Lighting
It was important that the can have a brushed-textured finish as a base material, with the artwork overlaid on top. We experimented with various lighting setups to achieve a clean, studio-style look.
As we created our materials we also began working on preliminary test renderings with different lighting set ups.
Lighting is always very subjective, but the overall goal was to create a clean looking can rendering with studio style lighting.
Adding Condensation
The final step for the can was to create the condensation. Not only would this need to look very realistic, but stylistically we had to take into account droplet shape, size, and density across the can.
Procedural distribution was used to create realistic droplets, but in some cases the droplets created a distraction over certain branded elements and so some custom editing was needed.
The Results
Once the 650ml can was completed and approved, we were able to optimize our workflow for the other can sizes and bottle. The workflow was very similar, but much more efficient thanks to our initial setup and the power of 3D rendering.
The final renderings met Sapporo Canada’s expectations, providing high-quality, visually appealing images for their marketing needs. We were grateful for the opportunity to work on designs for such a well known and established brand in the beverage industry.
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