Gummy Geek
The Task
R&B Innovations, a dietary supplement brand, needed to create photorealistic eCommerce 3D renderings of their new gummy supplement containers. Traditional photography had failed to capture the desired quality due to lighting and glare issues, so we were tasked to produce high-quality images that accurately represented the product in a clean and clear style.
The Process
The client explained that they were previously unsuccessful with photography due to difficulties in lighting and glare that occurred on the bottle and label.
Reference Collection and Modeling
We received photographic references, label artwork files for each SKU, and 2D graphics for the gummies.
Our artists created 3D models of the containers, which was standard across each SKU, and the gummies, including the unique sugary coating of the Vitamin C gummy using a scattering system for realistic texture.
To achieve the effect, our artists created base "crystal structures" and used a scattering system to distribute them over the surface of the gummy.
Simulation and Lighting
Once the models were completed, a physics-based simulation was set up to distribute the gummies realistically inside and outside the containers.
Sub-Surface-Scattering was applied to the gummies to achieve a lifelike look. Careful lighting was essential to highlight the foil areas of the labels without creating distractions.
After some trial and error, we had our setup approved and were ready to proceed with final quality rendering.
The Results
We delivered clean, clear, and realistic product images with perfect continuity across each SKU, meeting the client's needs without requiring physical product samples.
Why Choose Go3DViz?
Partnering with Go3DViz ensures your products are presented with the highest visual quality and realism. Our specialized 3D rendering services can significantly enhance your marketing efforts and attract more customers.
Transform Your Product Imagery with 3D Rendering
Contact us today to discover how our expert 3D rendering services can elevate your product presentations and boost your marketing success.
