SpectraSensors, Inc. was wanting to create a series of marketing content for their newest product, the J22 TDLAS Gas Analyzer. Their Marketing Communication Manager reached out to us to discuss producing the projduct renderings for an upcoming series of marketing content. The project included producing 3D renderings, technical drawings, and a 3D animation to visualize and highlight the product’s features for an upcoming launch.
Before any renderings could be produced, we first worked with the client gathering reference and direction for the content we would soon be producing. Next we evaluated the 3D CAD files, which were still in development. This required us to update the CAD files throughout the process.
Initially, our primary focus was solely on orthographic views of the product rendered both realistically and in the style of 2D technical drawings. This involved using a special shader for the 2D line drawing effect while applying photorealistic materials and studio lighting for the 3D renderings.
Both styles utilized the same CAD file, but required very different setups.
The technical drawings received a special shader to create the 2D line drawing effect while the 3D renderings received photo-realistic materials and textures and were rendered with studio style lighting.
Our team then expanded the image content to include break-apart renderings and group product shots in various configurations. This approach ensured comprehensive visual coverage of the product.
In addition to the product rendering, we also produced a roughly three minute 3D animation synced to supplied voice-over, highlighting the product’s features and configurations. The animation highlighted a number of features of the product and different configurations.
While the animation cannot be showcased publicly, still renderings from it are available, demonstrating the high level of detail and realism achieved.
The first eight images are directly from the animation.
Collaborating with Go3DViz means accessing top-tier 3D rendering and animation expertise. Our team creates high-quality, realistic visuals that significantly enhance your marketing efforts and attract more customers.
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