KMC Power Strips
The Task
The US Marketing Director for KMC, a leading manufacturer of power strips and surge protectors, needed high-quality 3D renderings for their products to improve their online presence on their website and Amazon. They had previously struggled with achieving the desired photorealistic quality and consistency.
The Process
Understanding Requirements
We engaged in detailed discussions to understand the issues KMC faced with previous renderings. We learned that previous renderings were inconsistent and the level of quality was lacking compared to their competition. We assured them we could work directly from their 3D CAD files, avoiding unnecessary remodeling costs -- something they had been incorrectly informed of by other artists which ultimately led to spending more money than they should have.
Sample Rendering
To build confidence, we produced a sample rendering at a discounted price, which met all of KMC's expectations to ensure the folks at KMC that they had found the right company at last.
Our initial results met all of their expectations and from there we set out to create a series of renderings for 4 of their products (two of which are featured here).
Full Production
KMC provided 3D CAD files, pad prints for logos, 2D graphics, and clear directions on specific camera angle preferences.
Given the similarities of each design, we were able to maximize our efficiency by establishing guidelines and templates that would work across multiple designs.
Addressing Challenges
One major challenge was modeling the cords, especially the "wrapped" image which varied in length. The cords had a braided texture that required detailed modeling for close-up shots, aided by physical product samples.
We used two different approaches. The more complex of course being the "wrapped" image which shows the entire cord. This varied based on length, but remained similar in layout. Additionally, the cords had a braided texture that had to be created from scratch and hold up for close-up shots. It did help that we were provided with physical product samples to work from.
The Results
With a few iterations on lighting, we achieved photorealistic 3D renderings that KMC was extremely satisfied with. The renderings elevated the presentation of their power strips, making them stand out in a competitive market. It's not always easy to take a relatively ordinary design like a power strip and acheive a high end result, but it's these types of projects that we love to work on.
Why Choose Go3DViz?
Partnering with Go3DViz ensures your products are presented with the highest visual quality and realism. Our specialized 3D rendering services can significantly enhance your marketing efforts and attract more customers.
Elevate Your Product Visuals with 3D Rendering
Contact us today to discover how our expert 3D rendering services can transform your product presentations and boost your marketing success.
