Launchpad Fitness

The Task

We were contacted by the founding team of Launchpad, a fitness platform designed to help young athletes reach their full potential, who needed a series of still renderings and a 3D animation to launch (no pun intended) their new product and drive pre-order sales.

The project required navigating evolving product designs, since the product was still being finalized, and determining the best stylistic direction for the marketing materials, strategizing the animation, and prioritizing the full scope of work based on constantly changing information.

The Process

At the time of getting started, the client provided 3D CAD files that were about 90% finalized. This did mean some changes in direction were going to occur throughout the project, but for the most part this didn't hold us back.

Modeling and Texturing

We started with the provided 3D CAD files. We believe in a walk, crawl, run approach, so production began with our initial focus on the transparent background renderings to familiarize ourselves with the product’s intricacies before incorporating environmental variables.

Environment Creation

For lifestyle renderings, we knew the client wanted to feature the product in two settings: a living room and a garage; and the living room would also be used for animation. We enhanced a pre-existing 3D environment for the living room and created a custom 3D environment for the garage, populating it with purchased assets to ensure high-quality visuals.

Given the specific needs and stylistic direction, we determined that each environment would need to be created fully in 3D.

For the living room, we decided to purchase a pre-existing 3D environment to use as a starting point, but gave it a major upgrade in terms of materials and textures to ensure that the level of quality and style were up to our clients expectations.

For the garage, we create the 3D environment from scratch, but populated the scene with purchased assets from turbosquid.com.

Animation‍

Direction regarding the animation was still changing and being fleshed out throughout production of the lifestyle renderings. It became apparent that on-screen text was going to play a major role in determining our areas of focus for each shot.

Our goal was to showcase the features of the product through quick and fast-paced camera moves over the course of approximately 30 seconds.

The Results

Without the magic of 3D rendering, the challenges we faced throughout the course of this project would have been much greater. We went through a few iterations of the design alone, from structural adjustments to new color schemes, not to mention changes in direction on the content.

3D rendering provided the flexibility needed to accommodate design changes without requiring complete revisions. This allowed us to produce high-quality visuals that met the client’s expectations and supported a successful product launch.

Why Choose Go3DViz?

Partnering with Go3DViz ensures your products are presented with the highest visual quality and realism. Our specialized 3D rendering services can significantly enhance your marketing efforts and attract more customers.

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