Ridge

The Ridge Wallet

We were hired to enhance the quality and realism of The Ridge Wallet's existing product imagery for their entire product line of popular minimalistic wallets for their website and additional marketing material.

The Task

In 2020, we were contacted by the Creative Director of The Ridge Wallet who was looking to produce photo-realistic 3D product renderings of their minimalistic wallet designs for eCommerce and social media marketing purposes.

When we were approached, they already had fairly decent imagery of their products. They sought to elevate the quality of their product imagery to showcase the intricate details and materials of their wallets.

The Process

We received engineering 3D CAD files and physical product samples, which allowed us to accurately assess the designs and materials.

After optimizing the CAD files and creating additional assets like money and credit cards, we staged each shot to get approval on camera angles and composition. The Creative Director was also able to provide us with physical product samples so we could truly assess the intricacy of the designs and materials.

After some basic modeling adjustments and optimization of the CAD files and creating some additional assets such as money and credit cards we had all the pieces in place to produce some truly high-quality renderings.

First, we staged each shot so that we could get camera angle and composition approval.

We provided the client with some preview "clay" style renderings so they could be sure their designs were moving in the right direction.

Rendering and Lighting

The lighting setup focused on capturing smaller details, such as the grooves on the screws, and accurately portraying the surface materials' color and texture. Preview renderings were provided for client feedback, leading to final quality renderings after minor adjustments. After a couple minor rounds of iterations we were able to finalize our setup and proceed with final quality renderings.

The Results

Each Ridge Wallet design, available in clip and strap versions and four color/material options, was rendered with high-quality and consistent images across the product line, showcasing the wallets' unique features and enhancing their visual appeal.

Once we had approval on the initial design, we were able to take full advantage of the power of 3D rendering by re-using our existing scene setup (with some minor edits) to produce high-quality and consistent images across the entire product line.

Why Choose Go3DViz?

Partnering with Go3DViz ensures your products are presented with the highest visual quality and realism. Our specialized 3D rendering services can significantly enhance your marketing efforts and attract more customers.

Elevate Your Product Visuals with 3D Rendering
Contact us today to discover how our expert 3D rendering services can transform your product presentations and boost your marketing success.