TCO 2000 Series Watches
The Task
The Head of Marketing and Operations fo Thumm & Co, a direct-to-consumer watch brand, needed to improve their existing product photography with photorealistic 3D renderings of their men's watch collection. The goal was to showcase each watch design from various angles, focusing on specific design elements.
The Process
Before production began, we jointly developed a scope of work that would cover all of the clients' needs. We set out to create multiple angles for all 4 watches within the men's collection. Each design was similar in terms of the case, bezel, face, and markings. The main differences were the materials and straps.
We were provided with 3D CAD files and physical samples of the watches to have the best reference possible to work from.
Detailed Modeling and Texturing
We started by optimizing the provided 3D CAD files for photorealistic rendering. The modeling process involved redesigning some elements, like the leather strap, to allow us to have more control and get a better quality rendering than the CAD file would have offered.
Our artists paid close attention to every detail, including the stitching on the strap.
Staging and Lighting
After the 3D assets were modeled and textured, we began to stage and light the shots to showcase the products against a black background.
This mainly focused on high contrast, dramatic lighting, with the added addition of some post effects such as lens glare and depth of field.
We created multiple angles for each watch, emphasizing materials and straps differences.
The Results
After a few rounds of iterations, the designs were approved, resulting in elegant and detailed renderings that showcased the watches' fine craftsmanship. We enjoyed working on these high-quality products.
Why Choose Go3DViz?
Partnering with Go3DViz ensures your products are presented with the highest visual quality and realism. Our specialized 3D rendering services can significantly enhance your marketing efforts and attract more customers.
Elevate Your Product Visuals with 3D Rendering
Contact us today to discover how our expert 3D rendering services can transform your product presentations and boost your marketing success.
